About

Atlas Frame, formerly Big Shot Production, is a Moroccan production company providing full-service production support for international film, television, and commercial projects, while also developing original films and co-productions.

The company’s mission is to expand how Morocco is seen on screen.

For decades, Morocco has been used primarily as the backdrop for historical epics and desert landscapes. Atlas Frame works to reveal a broader cinematic reality: modern cities, Mediterranean atmospheres, contemporary architecture, coastal environments, and diverse urban textures capable of doubling for locations around the world.

Atlas Frame operates as both a production partner for international filmmakers and a producer of original projects, bringing together local expertise and global production standards.

Founder

Sofia Habiba Belkacem

She later expanded her work into cinema, producing several notable projects including Mektoub directed by Nabil Ayouch, Les Tresses silencieuses by Jilali Farhati, and the short film La Falaise by Faouzi Bensaïdi.

In 2001, she founded Big Shot, the company she has now rebranded as Atlas Frame, where she has served as executive producer on projects including the television film Un pique-nique chez Osiris directed by Nina Companeez, as well as feature films such as Soif by Saad Chraibi and Everybody Loves Touda by Nabil Ayouch.

With nearly three decades of experience and an extensive network across crews, filming locations, and local authorities, Sofia facilitates the coordination of international productions in Morocco while continuing to produce Moroccan films that contribute to the growth and global visibility of the country’s cinema.Founder & Executive Producer

Since 1996, Sofia Habiba Belkacem has been an active figure in Morocco’s audiovisual production industry. She began her career at GL Productions, where she produced more than 1,500 television commercials for national and international brands, in addition to corporate films, documentaries, and music videos for artists including Amel Bent and Mariem Makoumba.

She later expanded her work into cinema, producing several notable projects including Mektoub directed by Nabil Ayouch, Les Tresses silencieuses by Jilali Farhati, and the short film La Falaise by Faouzi Bensaïdi.

In 2001, she founded Big Shot, the company she has now rebranded as Atlas Frame, where she has served as executive producer on projects including the television film Un pique-nique chez Osiris directed by Nina Companeez, as well as feature films such as Soif by Saad Chraibi and Everybody Loves Touda by Nabil Ayouch.

With nearly three decades of experience and an extensive network across crews, filming locations, and local authorities, Sofia facilitates the coordination of international productions in Morocco while continuing to produce Moroccan films that contribute to the growth and global visibility of the country’s cinema.